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The Tiff List: 1.1.2026


Top 25 of 2025


  1. This mascara has been my ride-or-die for years. It goes on smoothly, lasts all day, and somehow still comes off without a fight. I keep testing new ones, but I always end up right back here!

  2. This micellar water is a longtime favorite of mine. I’ve repurchased it so many times I’ve lost count! I always keep a backup (or two) on hand, and it never leaves my suitcase when I travel. Total must-have!

  3. I’ve been using this since it launched in 2018. It’s definitely a splurge, but thanks to girl math, my cost per use is basically pennies at this point!

  4. IMO, the only thing the Airwrap was missing was a big round brush. I finally grabbed this attachment this year, and it has taken my blowouts to the next level. It’s often out of stock, so hop on those notifications when you see it. Trust me, you won’t be disappointed! (It looks like it comes with the new airwraps, but if you have the OG one, you will love this.)

  5. I finally ditched my wet brush for this super luxe hair brush and never looked back. I’ve tried the Target dupes, but they just don’t compare. I have the full size and the petite, and it basically goes everywhere with me. Total hair MVP!

  6. If I’ve ever done your makeup, you’ve definitely seen this one. I love it for myself, and it has never let me down on clients. Bonus: it’s 50% off today and tomorrow with code THANKYOU50. I may or may not have restocked both my personal bag and my pro kit. Oh, and this brush is perfection with it.

  7. This cushion foundation is so good! It looks luxe, but each purchase comes with two cushions—hello, value! It makes my skin look flawless, and it’s an instant repurchase whenever I run out.

  8. These makeup brushes are my go-to lately. I haven’t found a single one I don’t like!

  9. I’ve talked about this moisturizer so much, I almost didn’t want to share it again—but it just wouldn’t be a Best of 2025 without it! I love it so much, I even included it in my this year’s Favorite Things party gifts.

  10. When InnBeauty launched their Extreme Cream Eye, I knew I had to try it. Honestly, it might be my favorite skincare launch of the year. This eye cream really delivers!

  11. This bougie palette has been living in my makeup bag all of 2025, and I don’t see it leaving anytime soon. I’ve gotten so many friends hooked on it, and even Kylie is a fan! I’ve tried other shades, but nothing is as versatile as this one.

  12. I resisted this “trending” skincare product for most of 2025. I finally caved and grabbed the mini during the Sephora sale, still skeptical it could live up to the hype. I was so wrong! I tried it and haven’t looked back—I even ordered the full size and use it every single day.

  13. This creamy eyeshadow came out this year, and I totally fell in love. The shade Palladium is dreamy, brightens your eyes, and makes them pop!

  14. This body wash was gifted to me by the brand and I was hooked. The scent is both spa like and energizing. I am not usually super loyal to a body wash, but this one actually makes me excited to use it. I have ordered more myself and actually gave this a Christmas gifts this year.

  15. After falling in love with the body wash, I had to try the body cream, and it’s AMAZING! I’m usually diligent with skincare, but body moisturizing doesn’t always happen. Now my skin is soft, smooth, and obsessed-worthy. I’ve already finished one tub and started the second… time to grab a backup!

  16. This overnight hair serum has been a life saver with my hair. I use it almost every night and it leaves my hair so soft and shiny. I even use it during the day every now and then when my ends look a little dry.

  17. If you’ve been following the Tiff List this fall, you know I’m obsessed with these sweatpant jeans. They absolutely deserve a spot on the Top 25 and will definitely be on repeat in 2026!

  18. Quince has been a brand I have turned to endlessly in 2025. I shared these jeans in my preschool uniform post, but am reaching for these over my designer jeans on the reg.

  19. This cashmere sweatshirt was on repeat for me in 2025 (I have it in 4 colors).

  20. These slub t-shirts have also been a staple in 2025 and the price is amazing.

  21. When I heard that no-show socks were going out of style, I refused to wear tall athletic socks. I still love my no-show socks, but these cute ruffle socks have been a welcomed addition to my footwear.

  22. I have searched high and low for comfortable bras and 2025 was the year I found them! I love this one and this one.

  23. This pillow has allowed me to wake up each morning without shoulder pain. I am not sure how it works, but I know I am not going anywhere without this pillow!

  24. These sneakers were a splurge. I bought them for a trip where I would be walking a lot and they were perfect! They are super cute and super comfortable. LOVE THEM!

  25. Finally, I couldn’t end a favorites list without this blanket. I’ve basically lived in mine all year! I gifted one to Kylie for her college room, another to a sweet friend who I knew would love it, and then got one at our Favorite Things party. Total home run. I may very well be wrapped up in it as I type this!


Wow, 25 things end up being quite a list! I hope you find things that you want to try and I hope you share some of your favorites from 2025 with me! Thanks for reading and I hope you have a happy and healthy 2026! I will see you next week!


xxoo,

Tiff


A reminder that I use affiliate links. If you purchase something through my links, I may earn a small percentage off your purchase at no additional cost to you.


*Originally posted 1.1.2026

 
 
 

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